About Me

  • Full Name:Jaryd Buggins
  • Nationality:British
  • Residence:Devon, UK
  • Employer:Seeking New Opportunity

Hello There!

Having returned to the UK after living and working in Australia for 4 years; I’m seeking an exciting new opportunity. I have worked in Performance marketing for 10 years and am passionate, enthusiastic and results driven. I have experience running a performance department, managing cross discipline teams and owning a 7 digit monthly marketing budget. I am specialised in Paid Search whilst also having a keen understanding of Display, Affiliates, App, SEO, Analytics, Tag Management, JavaScript and PHP. I am proud to have received the Menulog annual Razor Sharp award for my work automating processes as well as being nominated as a Google Honours finalist for delivering best in class solutions.

My Skills

Leadership

Managing cross discipline teams of up to 7 people

Stakeholder Management

Developing KPIs using OKR/SMART frameworks; tracking progress and reporting back to the senior leadership team

Presenting

Internal and new business pitches, client education sessions & writing thought leadership blog articles

Pay Per Click

Highly technical knowledge across SA360, Google and Bing. Experienced in DSA, business feeds, smart bidding, UAC, managing large scale accounts with dynamic inventories, developing scripts to improve automation & reporting

Affiliate

Running BAU and campaign based activity; proving business case for chanel effectiveness

Programmatic

GDN focused including contextual, video, remarketing & dynamic remarketing (including briefing implementation)

Social Advertising

Experience across Facebook / Instagram - strategy and implementation

Analytics

Building and implementing strategies including utilising custom dimensions and ecommerce implementation. Experience on free and 360 versions

Tag Management

Advanced setups of GTM including utilising custom JS & creating complex tagging solutions / tagging reviews

SEO

Focused mainly on technical and on-site with a broad off-site knowledge

Coding

AdWords Scripts, JavaScript & PHP knowledge utilised to automate projects for clients

My Resume

  • Work

  • Performance Team Lead

    Menulog (August 2019 - May 2022)

    Channel owner for PPC, Affiliate, App and Courier Marketing

    Defining channel strategies and reporting back to the senior leadership team and global stakeholders on progress against KPIs

    Owning 7 digit monthly budgets; responsible for planning and budget allocations

    Managing a team; providing training, career development opportunities and managing their wellbeing

    Senior global performance team member; responsible for sharing cross market learnings

    Overseeing the implementation of strategies; iterating to achieve best results. Ability to delegate responsibilities or take a hands on approach

    Delivering triple digit annual growth within PPC (over indexed business) whilst maintaining cost efficiency

    Increased team efficiency through automation and building bespoke feed based solutions - improving inventory management and halving man hours

    Increased lead generation in opposition to overall market trends for courier activities

    Defined approach for completely restructuring PPC accounts - increasing coverage, efficiency and adopting best in class practices for managing a highly dynamic product inventory

  • Associate Account Director

    Orange Line (January 2019 - August 2019)

    Developing business strategies for clients

    Activating cross channel seasonal campaigns

    Managing key stakeholders - both client and agency

  • Senior Performance Manager

    Blue449 (March 2018 - December 2018)

    Working within a large international agency; a part of Publicis Groupe

    Ownership of international clients across multiple sectors

    Team management, growth & development

    Defining strategies for clients with multi-million annual media budgets

    Developing reporting & optimisation tools to improve team efficiency

  • Digital Marketing Manager

    Loan.co.uk (November 2017 - February 2018)

    Working for a FinTech startup with key stakeholders

    Compiling a digital marketing strategy, identifying actions, priorities and purpose

    Defining and implementing paid search strategy

  • Head of Search & Performance

    Redweb (October 2013 - October 2017)

    Leading Search & Performance at one of the UK’s largest independent digital agencies

    Grew a cross discipline team of 7 people; starting from just 2

    Maintained profitability, grew revenue annually & doubled team profit in the first year

    Defined and maintained departmental KPIs; directly reporting to the CEO

    Provided strategic oversight to clients & managed relations with c-suite stakeholders

    Defined and productised services to make them easier to sell

    Implementing processes to ensure the team delivered to industry best practices

    Learnt and used JavaScript & PHP to build bespoke solutions to help clients

  • Search Strategist

    Redweb (February 2013 - October 2013)

    Owned both PPC & Analytics channels within the agency

    Gained leadership experience by managing direct reports

    Delivered presentations & training events to existing and prospective clients

  • Search Executive

    Redweb (April 2012 - February 2013)

    Started my career in digital, focusing on PPC

    Quickly became lead on clients; attending and running face to face meetings


  • Education

  • Industry Qualifications

    Various

    Foundations Of Leadership - Just Eat Takeaway (2021)

    Psychology of Influence - University of Sydney (2020)

    Google Certified; Search, Display, Mobile, Video, Shopping, Analytics, Sales, Mobile Sites (2018)

    Google Analytics Shopping & Feeds Training (2018)

    Google AdWords Scripts Training (2017)

    Google Partners Sales Masterclass (2016)

    IDM Google Analytics Measurement & Insight (2012)

    LAMDA Public Speaking – Gold, Silver, Bronze (2006)

  • Bachelors Degree

    Sheffield - Graduating 2011

    BA Economics

  • Secondary Education

    King Edward VI School Stratford-Upon-Avon

    Four A Levels, Five AS Levels, Eleven GCSEs;

Interests

I love to travel and enjoy booking a flight, picking up my backpack & seeing where my journey takes me. I am Advanced Open Water PADI certified and enjoy diving as well as skiing and hiking. My upcoming project now I’m back in the UK is to have bought a cottage in need of renovation that I plan to restore.

Say Hello!

Interested in talking? You can reach me on LinkedIn

Say Hi on LinkedIn