I am passionate, enthusiastic and results driven. Whilst highly technical, I have always developed a strong rapport with both day to day and c-suite stakeholders. I have experience managing a department, key accounts, providing strategic insight and leading a team.
Primary speciality; highly technical across Google & Bing. Experience with DSA page feeds, smart bidding, UAC & large scale accounts
Experience running affiliate programs focused on incrementality driven through targeted campaigns
GDN focused including contextual, video, remarketing & dynamic remarketing (including briefing implementation)
Campaign planning and implementation across facebook aimed at awareness, consideration & action
Building and implementing strategies including utilising custom dimensions and ecommerce implementation. Experience on free and 360 versions
Advanced setups including utilising custom JS & creating complex tagging solutions
Focused on technical and on-site - including keyword analysis, content strategy and link acquisition strategy
AdWords Scripts, JavaScript & PHP knowledge utilised to automate projects for clients
Ownership of PPC, Affiliate and Courier Recruitment in AU/NZ for one of the largest food delivery business
Autonomy to develop, implement and define the PPC strategy
Delivering on core business goals; achieving significant growth YoY
Redefining courier recruitment processes; improving cost efficiency and lead volume as well as channel accountability
Developed feed solution saving 3 days per week in man hours
Ownership of account restructures, SA360 onboarding, ads script solutions, implementing page feeds, UAC approach
Promoting the highly popular Snoop Dogg advertising campaign through performance channels
Developing client annual strategies
Planning and activating campaigns
Managing key stakeholders
Acting as escalation point
Large international agency; a part of Publicis Groupe
Ownership of large international clients across Food Delivery, FMCG, Telecom, Auto & Health
Team management, growth & development
Defining strategies for clients with multi-million annual budgets
Developing reporting & optimisation tools to improve team
Working with key stakeholders FinTech startup
Compiling a digital marketing strategy, identifying actions, priorities and purpose
Defining and implementing paid search strategy
Running Search & Performance department at one of the UK’s largest independent digital agencies
Grew cross discipline team of 7 people from 2
Double team profitability in first year and grew revenue annually
Defined and maintained departmental KPIs
Provided strategic oversight to client c-suite stakeholders
Defined and productised services to make them easier to sell
Implementing processes to ensure industry best practices
Learnt JavaScript & PHP to build bespoke PPC solutions
Running and growing the department
Full ownership of Search and Performance products
Leading PPC and supporting with other services
Entry level role across PPC, SEO and Analytics
Foundations Of Leadership - Just Eat Takeaway (2021)
Psychology of Influence - University of Sydney (2020)
Google Certified; Search, Display, Mobile, Video, Shopping, Analytics, Sales, Mobile Sites (2018)
Google Analytics Shopping & Feeds Training (2018)
Google AdWords Scripts Training (2017)
Google Partners Sales Masterclass (2016)
IDM Google Analytics Measurement & Insight (2012)
LAMDA Public Speaking – Gold, Silver, Bronze (2006)
BA Economics
Four A Levels, Five AS Levels, Eleven GCSEs;
I love to travel and enjoy booking a flight, picking up a backpack & seeing where my journey takes me. I enjoy adventure sports such as skiing, scuba diving, rafting & Tough Mudders. During my day-to-day I enjoy learning new skills, meeting with friends and I try to pursue more creative activities like managing my own website and drawing.