About Me

  • Full Name:Jaryd Buggins
  • Nationality:British
  • Residence:Sydney, Australia
  • Employer:Menulog (Just Eat Takeaway)

Hello There!

I am passionate, enthusiastic and results driven. I have worked in Performance marketing for 10 years across a number of disciplines; specialising in PPC. I have experience leading the search and performance department agency side for 4 years and have managed teams up to 7 people. I currently lead several key performance channels for one of the worlds largest food delivery companies; responsible for significant budgets and delivering best in class solutions; demonstrated by being nominated as a Google Honours finalist.

My Skills

Pay Per Click

Primary speciality; highly technical across Google & Bing. Experience with DSA page feeds, smart bidding, UAC & large scale accounts

Affiliate

Experience running affiliate programs focused on incrementality driven through targeted campaigns

Programmatic

GDN focused including contextual, video, remarketing & dynamic remarketing (including briefing implementation)

Social Advertising

Campaign planning and implementation across facebook aimed at awareness, consideration & action

Analytics

Building and implementing strategies including utilising custom dimensions and ecommerce implementation. Experience on free and 360 versions

Tag Management

Advanced setups including utilising custom JS & creating complex tagging solutions

SEO

Focused on technical and on-site - including keyword analysis, content strategy and link acquisition strategy

Coding

AdWords Scripts, JavaScript & PHP knowledge utilised to automate projects for clients

My Resume

  • Work

  • Senior Performance Manager

    Menulog - Jun-21 - Current

    Channel owner for PPC, Affiliate, App and Courier Marketing

    Significant channel growth having over indexed the business growth

    Responsible for the strategic direction of the channels that I have owned as well as overseeing the implementation of approaches and managing a team

    Built and strong rapport with senior stakeholders within the business

    Seen as a leader within the global performance marketing team.

    Increased efficiency of staff through automation

    Maintained cost efficiency, grew order volumes

    Increased lead generation in opposition to overall market trends for courier activities.

  • Performance Manager

    Menulog - Aug-19 - Jun-21

    Ownership of PPC, Affiliate and Courier Recruitment in AU/NZ for one of the largest food delivery business

    Autonomy to develop, implement and define the PPC strategy

    Delivering on core business goals; achieving significant growth YoY

    Redefining courier recruitment processes; improving cost efficiency and lead volume as well as channel accountability

    Developed feed solution saving 3 days per week in man hours

    Ownership of account restructures, SA360 onboarding, ads script solutions, implementing page feeds, UAC approach

    Promoting the highly popular Snoop Dogg advertising campaign through performance channels

  • Associate Account Director

    Orange Line - Jan-19 - Jul-19

    Developing client annual strategies

    Planning and activating campaigns

    Managing key stakeholders

    Acting as escalation point

  • Performance Manager

    Blue449 - Mar-18 - Dec-18

    Large international agency; a part of Publicis Groupe

    Ownership of large international clients across Food Delivery, FMCG, Telecom, Auto & Health

    Team management, growth & development

    Defining strategies for clients with multi-million annual budgets

    Developing reporting & optimisation tools to improve team

  • Digital Marketing Manager

    Loan.co.uk - Nov-17 - Feb-18

    Working with key stakeholders FinTech startup

    Compiling a digital marketing strategy, identifying actions, priorities and purpose

    Defining and implementing paid search strategy

  • Manager of Search & Performance

    Redweb - Oct-15 - Dec-17

    Running Search & Performance department at one of the UK’s largest independent digital agencies

    Grew cross discipline team of 7 people from 2

    Double team profitability in first year and grew revenue annually

    Defined and maintained departmental KPIs

    Provided strategic oversight to client c-suite stakeholders

    Defined and productised services to make them easier to sell

    Implementing processes to ensure industry best practices

    Learnt JavaScript & PHP to build bespoke PPC solutions

  • Senior Search & Performance Strategist

    Redweb - Oct-13 - Oct-15

    Running and growing the department

    Full ownership of Search and Performance products

  • Search Strategist

    Redweb - Feb-13 - Oct-13

    Leading PPC and supporting with other services

  • Search Executive

    Redweb - Apr-12 - Feb-13

    Entry level role across PPC, SEO and Analytics


  • Education

  • Industry Qualifications

    Various

    Foundations Of Leadership - Just Eat Takeaway (2021)

    Psychology of Influence - University of Sydney (2020)

    Google Certified; Search, Display, Mobile, Video, Shopping, Analytics, Sales, Mobile Sites (2018)

    Google Analytics Shopping & Feeds Training (2018)

    Google AdWords Scripts Training (2017)

    Google Partners Sales Masterclass (2016)

    IDM Google Analytics Measurement & Insight (2012)

    LAMDA Public Speaking – Gold, Silver, Bronze (2006)

  • Bachelors Degree

    Sheffield - Graduating 2011

    BA Economics

  • Secondary Education

    King Edward VI School Stratford-Upon-Avon

    Four A Levels, Five AS Levels, Eleven GCSEs;

Interests

I love to travel and enjoy booking a flight, picking up a backpack & seeing where my journey takes me. I enjoy adventure sports such as skiing, scuba diving, rafting & Tough Mudders. During my day-to-day I enjoy learning new skills, meeting with friends and I try to pursue more creative activities like managing my own website and drawing.

Say Hello!

Interested in talking? You can reach me on LinkedIn

Say Hi on LinkedIn