Having returned to the UK after living and working in Australia for 4 years; I’m seeking an exciting new opportunity. I have worked in Performance marketing for 10 years and am passionate, enthusiastic and results driven. I have experience running a performance department, managing cross discipline teams and owning a 7 digit monthly marketing budget. I am specialised in Paid Search whilst also having a keen understanding of Display, Affiliates, App, SEO, Analytics, Tag Management, JavaScript and PHP. I am proud to have received the Menulog annual Razor Sharp award for my work automating processes as well as being nominated as a Google Honours finalist for delivering best in class solutions.
Managing cross discipline teams of up to 7 people
Developing KPIs using OKR/SMART frameworks; tracking progress and reporting back to the senior leadership team
Internal and new business pitches, client education sessions & writing thought leadership blog articles
Highly technical knowledge across SA360, Google and Bing. Experienced in DSA, business feeds, smart bidding, UAC, managing large scale accounts with dynamic inventories, developing scripts to improve automation & reporting
Running BAU and campaign based activity; proving business case for chanel effectiveness
GDN focused including contextual, video, remarketing & dynamic remarketing (including briefing implementation)
Experience across Facebook / Instagram - strategy and implementation
Building and implementing strategies including utilising custom dimensions and ecommerce implementation. Experience on free and 360 versions
Advanced setups of GTM including utilising custom JS & creating complex tagging solutions / tagging reviews
Focused mainly on technical and on-site with a broad off-site knowledge
AdWords Scripts, JavaScript & PHP knowledge utilised to automate projects for clients
Channel owner for PPC, Affiliate, App and Courier Marketing
Defining channel strategies and reporting back to the senior leadership team and global stakeholders on progress against KPIs
Owning 7 digit monthly budgets; responsible for planning and budget allocations
Managing a team; providing training, career development opportunities and managing their wellbeing
Senior global performance team member; responsible for sharing cross market learnings
Overseeing the implementation of strategies; iterating to achieve best results. Ability to delegate responsibilities or take a hands on approach
Delivering triple digit annual growth within PPC (over indexed business) whilst maintaining cost efficiency
Increased team efficiency through automation and building bespoke feed based solutions - improving inventory management and halving man hours
Increased lead generation in opposition to overall market trends for courier activities
Defined approach for completely restructuring PPC accounts - increasing coverage, efficiency and adopting best in class practices for managing a highly dynamic product inventory
Developing business strategies for clients
Activating cross channel seasonal campaigns
Managing key stakeholders - both client and agency
Working within a large international agency; a part of Publicis Groupe
Ownership of international clients across multiple sectors
Team management, growth & development
Defining strategies for clients with multi-million annual media budgets
Developing reporting & optimisation tools to improve team efficiency
Working for a FinTech startup with key stakeholders
Compiling a digital marketing strategy, identifying actions, priorities and purpose
Defining and implementing paid search strategy
Leading Search & Performance at one of the UK’s largest independent digital agencies
Grew a cross discipline team of 7 people; starting from just 2
Maintained profitability, grew revenue annually & doubled team profit in the first year
Defined and maintained departmental KPIs; directly reporting to the CEO
Provided strategic oversight to clients & managed relations with c-suite stakeholders
Defined and productised services to make them easier to sell
Implementing processes to ensure the team delivered to industry best practices
Learnt and used JavaScript & PHP to build bespoke solutions to help clients
Owned both PPC & Analytics channels within the agency
Gained leadership experience by managing direct reports
Delivered presentations & training events to existing and prospective clients
Started my career in digital, focusing on PPC
Quickly became lead on clients; attending and running face to face meetings
Foundations Of Leadership - Just Eat Takeaway (2021)
Psychology of Influence - University of Sydney (2020)
Google Certified; Search, Display, Mobile, Video, Shopping, Analytics, Sales, Mobile Sites (2018)
Google Analytics Shopping & Feeds Training (2018)
Google AdWords Scripts Training (2017)
Google Partners Sales Masterclass (2016)
IDM Google Analytics Measurement & Insight (2012)
LAMDA Public Speaking – Gold, Silver, Bronze (2006)
BA Economics
Four A Levels, Five AS Levels, Eleven GCSEs;
I love to travel and enjoy booking a flight, picking up my backpack & seeing where my journey takes me. I am Advanced Open Water PADI certified and enjoy diving as well as skiing and hiking. My upcoming project now I’m back in the UK is to have bought a cottage in need of renovation that I plan to restore.